Coach Stop Upton Just the Ticket for Tour Operators
9/14/2017
One of England’s true hidden gems was given a special polish this week when the UK’s tourism industry arrived in town.
Upton-upon-Severn in Worcestershire’s Malvern Hills –
set on the banks of the River Severn – unveiled its gleaming new initiative to
attract coach parties.
Coach
Stop Upton was unveiled by coach and tour operators from all
over the country – it’s a brand new venture to encourage groups of visitors to
explore this historic and totally unspoilt riverside community.
Led by local businesses and in conjunction with
Malvern Hills District Council and coordinated by travel trade specialists
Steve Reed Tourism Ltd , Coach Stop Upton seeks to provide new facilities for
coach visits to the town including easier drop off and pick up; driver
facilities; coach parking; meal stops for passengers; meet and greets and tour
guides for visitors.
The tour operators stayed at the Bank House Spa Hotel
in nearby Bransford and enjoyed a ‘welcome to Malvern Hills dinner’ there. Whilst there the attendees took the
opportunity to see local attractions including The Fold – a community enterprise
based upon locally sourced food and healthy living. They then had the pleasure
of visiting the Morgan Museum in Great Malvern to see how this iconic symbol of
British craftsmanship is still making top quality cars after so many
years.
The group travelled to Upton with well-known coach company
Mainline Coaches. There they enjoyed a special welcome at the Boathouse Upton
before a relaxing cruise onboard the MV Conway Castle. Lunch at the Boathouse
Tapas Restaurant and Wine Bar followed by a tour of Upton-upon-Severn by local
tour guide Simon Wilkinson. The delegates each gave their feedback on Coach
Stop Upton to help the local businesses develop and manage the new initiative
in the future.
Mal Salisbury of Malvern Hills District
Council Tourism had this to say:
‘The businesses in Upton and around the Malvern Hills
really came together to help get Coach
Stop Upton off to a flying start. The tour buyers were able to see that we
have great accommodation for groups in the shape of the Bank House Hotel and
that Upton’s tourism businesses are truly committed towards attracting groups
of visitors,’ says Mal.
‘They can see that the town can offer a unique
experience for visitors with its great character, excellent eateries and of
course the top class Severn Leisure Cruises.’
Malvern Hills District Council have put together a
piece of print to help groups plan their visits. Anyone requiring further
information about Coach Stop Upton and the group attractions and accommodation
of the Malvern Hills should contact Mal Salisbury on:
Email malcolm.salisbury@malvernhills.gov.uk;
Telephone [01684] 862483.
Ends.
Please Note:
Websites
of the partners:
www.severnleisurecruises.co.uk;
www.theboathouseupton.co.uk;
www.bankhouseworcester.com;
www.morgan-motor.co.uk/factorytours;
www.thefold.org.uk;
www.mainlinetravel.co.uk;
www.stevereedtourism.co.uk;